Supermarket Lidl has today announced the launch of its biggest UK venture to date – the Lidl House of Hortus; the first ever pop-up gin club from a UK retailer to go on a nationwide tour, inspired by its cult-favourite Hortus Gin range.
Visitors to the Lidl House of Hortus can enjoy both new and existing samples of Lidl’s Hortus Gin range served by a dedicated team of Hortus-Culturists and mixologists who will offer guests a customised gin and botanical pairing experience.
Guests will be-gin their experience in the Pink Gin Liqueur Lounge, where Hortus Gin Liqueurs including Raspberry, Rhubarb & Ginger and Rose & Pomegranate will be available to sample.
As they move through the experience, visitors will be immersed in a sensory Botanical Garden where they will learn about gin pairings while enjoying a free-pour serve from the signature range including Hortus Artisan Dry Gin; Oriental Spiced Gin; or Citrus Garden Gin.
Finally, attendees will be able to head up to the Spirits in the Sky bar – featuring a central circular bar and a starry night sky – to enjoy a drink from Lidl’s broader range and get into the festive spirit.
Visitors to the exclusive gin club will receive a total of two free-pour serves of Lidl’s award-winning Hortus gin range or other spirits.
The Lidl House of Hortus will open its doors on Friday 26th and Saturday 27th of October at 19 Greek Street, Soho, London – before travelling to Queen Street, Cardiff on Friday 2nd, Saturday 3rd and Sunday 4th November, and Castle Street, Edinburgh on Friday 9th and Saturday 10th November.
The Lidl House of Hortus tour is a free, ticketed event.
Tickets can be booked via Event Brite
Attendees must have booked their slot and registered via EventBrite in order to gain admission.
Gin fans can also head in-store from Friday 26th October when Lidl will be hosting a UK-wide Gin Festival that boasts a selection of over 32 specially curated Gins from across the country.