Smokehead Islay Single Malt has always been the wild one of the whisky world, but now it has an even bolder attitude.
As Ian Macleod unveils the new look for Smokehead, the distiller has also revealed an intense new expression which is not for the faint hearted: Smokehead High Voltage.
Commenting on the new expression and bold new look, Iain Weir, Brand Director for Smokehead said: “Smokehead has always challenged the traditional whisky world with its unconventional look and attitude, appealing to the younger and adventurous whisky drinker. We’ve turned up the volume right across the brand. It’s not for everyone, but that’s ok”.
“And if Smokehead is an assault on your senses, then High Voltage is an all-out attack. Louder, bolder and more intense than getting put in a headlock from an angry roadie.”
The iconic skull logo now plays a much more dominant role on the label and striking gift tin. It takes on a more evocative and free-spirited style, with a rush of smoke blowing through the head to create an element of defiance.
One thing that hasn’t changed though is its bold and award-winning taste which still takes you on a fiery rollercoaster of peat, smoke and spice with a little delicate sweetness thrown in.
Smokehead is a premium whisky, as independent, strong and single minded as the people who drink it.
“Smokehead” and “Smokehead High Voltage” are both available through specialists and multiples worldwide. Smokehead RRP £38.99 and High Voltage RRP £54.99.