In the run-up to World Whisky Day on Saturday 20 May, Lidl is releasing three new single malt Scotch whiskies.
The trio of whiskies is being released under Lidl’s Ben Bracken Range – with variants from three of the most renowned whisky regions Speyside, Islay and Highland. The three new whiskies are priced at £17.49 each, which represents exceptional value for single malt Scotch.
The Speyside single malt is described as “light, elegant and refined”, while the Highland variant brings “Aromas of creme brulee, orange segments, honey-dipped brioche and marzipan.”
The Islay malt is described as “Powerful and unforgettable” with notes of “Tangy sea spray, bonfire smoke and salted bananas.”
Lidl has established a strong reputation for its whisky range, with a number of its malts earning awards; in 2016, its Ben Bracken 22-year-old Islay won best Islay single malt at the World Whisky Awards; its 22-year-old blend Glen Alba also won ‘special release blended whisky’; its Queen Margot 3-year-old blend was also a winner at the Awards.
Lidl now has 8 Scotch whiskies in its range and world-recognised whisky expert Charles MacLean has praised Lidl’s whisky range saying: “The awards won testify to their outstanding quality. When this is combined with their pricing, the result is unbeatable value.”
Paul McQuade, Head of Lidl’s Scottish Buying Team, said: “We’re incredibly proud of our whisky range and with World Whisky Day approaching this is the perfect time to release our new range of Ben Bracken single malt Scotches.
“The range reflects the diverse taste of Scotch whisky through the three different whisky regions and offers everyone, from established whisky fans to the newcomer to whisky, something to enjoy this World Whisky Day.“