Whisky drinkers are being encouraged to pour a good measure, switch off the lights and ‘dram in the dark’ during Earth Hour. The annual event raising money for WWF climate change campaign takes place on Saturday 25th March, 8.30-9.30pm.
The current title holder of Best Scotch Whisky in the World (Jim Murray’s Whisky Bible 2017), Glen Grant, has teamed up with the internet’s number one specialist retailer of whisky and fine spirits, The Whisky Exchange for a number of awareness and fundraising initiatives.
- Dram In The Dark tasting at The Whisky Exchange store in Covent Garden, London. The full range of Glen Grant whiskies – Major’s Reserve, 10 Year Old, 12 Year Old and 18 Year Old – will be served in a candlelight tutored tasting. Tickets cost £10 from https://billetto.co.uk/dram-in-the-dark-for-earth-hour
- For every bottle of Glen Grant sold via The Whisky Exchange in March, Glen Grant will donate £3 to the Earth Hour campaign
- Drinkers sharing their #DramInTheDark pictures and raising awareness of climate change will be in with the chance of winning Glen Grant special prizes
Commenting on the campaign, Nick Williamson, Marketing Director Campari UK, said: “Whisky drinkers are well known for being a caring, sharing bunch of people and we’re sure they’ll get right behind the campaign to Dram in the Dark. Those that take part will really put their nose to work. Whisky’s aroma is a big part of the overall taste, so they’ll be in for a real treat as well as doing a their bit for a very good cause.”
“There is little we enjoy more than organising unique events that teach our customers about whisky in a novel way. We’ve never done anything like the Dram in the Dark tasting before, and it’ll be interesting to see how the environment affects how people appreciate Glen Grant’s whiskies. Being able to do this while raising money for Earth Hour is a great bonus. ” Added Sukhinder Singh, Co-Founder of The Whisky Exchange.
Glen Grant’s new range of aged single malt Scotch whiskies has continued to turn heads as it secured some of the whisky industry’s most prestigious awards in 2016, including the 10 Year Old winning Best Single Malt Scotch (10 Years and Younger) for the fifth year in a row and the 18 Year Old winning overall Best Scotch Whisky in Jim Murray’s Whisky Bible 2017.