Hello Braw Spirit readers!
Here’s what we’ve been reading this week.
2014 – Week 5
It’s not a bubble! Edrington chief, Ian Curle says that demand for Scotch whisky has given the category a momentum ‘that we haven’t seen before’. He also feels that the US is behaving like an emerging market.
It’s all Gen Y’s fault. People aged 25-34 are the most likely group to be whisky drinkers.
The UK still prefers vodka however. New data shows how the world consumes spirits and there are a few surprises.
Tax appeal. The Scotch Whisky Association uses Burns Night as a platform to highlight their Call Time on Duty campaign to reduce Duty on Scotch whisky.
Gartbreck is go. Islay’s ninth distillery gets planning permission; production is targeted for autumn 2015.
Texan Gold. Balcones Single Malt Whiskey produced in Waco is awarded the World Single Malt of the Year by London’s Wizards of Whisky.
Kung Hei Fat Choy! It’s Chinese New Year and to celebrate the Year of the Horse, Johnnie Walker have produced a special edition Blue Label.
It’s not only Scotch whisky which is expensive. Michter’s Celebration Sour Mash Whiskey is on sale for $5000 per bottle.
Farmer dram. A one-off blend created by the Banffshire Branch of NFU Scotland goes up for auction in February with funds being raised for the union’s Centenary Trust.
Does not contain feathers. Spencerfield, makers of Pig’s Nose and Sheep Dip whisky are launching The Feathery.
The Cleveland Show. Cleveland Whiskey has developed a “pressure-ageing” process which they say produces the equivalent of a 10-year old Bourbon in less than a week. Drinkers don’t seem entirely convinced.
Whisky Art. David Maitland uses macro photography to create some stunning images of the component parts of Aberlour whisky.
The Boulevardier is back! The whiskey version of a Negroni is returning the menus of cocktail bars.
(Featured image: Whisky Intelligence)